A European holiday club with more than 50 resorts promoted its holidays through paid campaigns, and every travel category and audience needed its own message. Instead of one generic page, I designed a family of ten landing pages in Figma that share one system but speak to different travellers.
The pages cover beach holidays (for young families, couples and seniors, and a general audience), wellness and spa breaks, dog-friendly holidays for families, and an about-the-club page. Each variant changes the hero photo, headline, story and destination selection, while the proven sections stay the same: resort highlights, destination cards, guest reviews, a resort map, a contact block and a clear booking call to action. I then built the pages in Unbounce, ready for campaigns and A/B tests.
