A local auto parts store was opening a new location and needed to be noticed fast. The campaign starts with a roadside billboard and carries the same system into the business card and an A6 opening flyer.
The billboard is split into three diagonal panels, one per product line. Each gets a single bold word on a calm band and one strong hero image: oil being poured, a battery charged with electric blue, and a tyre in motion. Product packshots prove the range, and the logo sits in the darkest corner where it has the most contrast. The flyer leads with the opening offer and a free battery check, with real prices on the back.
A compact set of brand guidelines (colour, headline type and logo lockup) keeps every piece consistent. Artwork was composed in Photoshop with vector type and logo work in Illustrator, checked for legibility at shrinking sizes and in greyscale, then prepared for print with bleed, safe area and print-ready colour. The Instagram posts are a concept extension of the same system.
