A Shopify store for a sustainable, lab-grown diamond jewellery brand: design, custom Liquid development and ongoing maintenance.
Jewellery & Luxury
Industry
2023–now
Year
3-in-1
Design, build & care
Shopify
Platform
A sustainable diamond jewellery brand needed a Shopify store that feels like a luxury boutique, explains lab-grown diamonds with confidence and makes it easy to choose metal, stone and size.
A quiet, monochrome design with Cabin headings, generous white space and large product imagery. I built it on Shopify with custom Liquid sections and templates, a video hero, clear collection pages and product pages with metal, colour and size options.
An elegant, easy-to-manage store the brand can grow on its own. Live since 2023 and maintained ever since, with new collections, pages and improvements.
The brand sells fine jewellery made with lab-grown diamonds, from engagement rings to everyday pieces. The store needed to feel as refined as the jewellery: lots of white space, a monochrome palette and photography that does the talking.
I designed the store, built it on Shopify with custom Liquid sections and templates, and keep maintaining it with new collections, pages and improvements.
Deliverables
Store design
Shopify theme customisation
Custom Liquid sections & templates
Collection & product pages
Content pages: lab diamonds, bespoke, trunk shows
Ongoing maintenance
Features
Video hero & new arrivals
Category & lifestyle tiles
Metal, colour & size options
Instagram feed & newsletter
Currency selector
Responsive: desktop, tablet, mobile
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